Just trying to RELATE…


I’m a FONT fanatic!

Posted in PR Publications by meshae on November 30, 2009
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I will never forget the first day I learned how much power “font” really has.

In high school, I was on yearbook staff and my teacher was truly a “font fanatic.” Prior to being on the staff, times new roman, arial, and comic sans were the only fonts I really used. Much like the attached video satirized, I stuck to the basics.

Luckily, my yearbook experience opened my eyes to the wonderful world of fonts and the importance of effective typography. 

As I prepare for professional design ventures, it is even more important to evaluate which fonts I use. Several things affect a designer’s decision of which fonts to use. The one that should  automatically come to mind is the audience the publication will reach. Audience is important because you want to be sure that publication is comprehensive and more importantly readable. The reader should be able to focus on the information provided and enjoy it.

Another thing to consider is the client you are representing. Your client should gain recognition via your design. For example, when creating a logo for your client, you must remember what type of client they are, what they represent and again the audience they want to reach. When designing for a client, it is important to seek their guidance so that your work is reflective of what it is they seek.

Experience has taught me that being able to recognize design elements is a must in creating things for your clients. With today’s technology, there are so many ways to make your client’s designs distinct and recognizable. One very easy way is to venture from the fonts on your computer. As I said, times new roman, arial, comic sans…they’re all played out.

Sites like dafont.com allow you to download legal, free fonts and also serve your client much better. Below you’ll find an instructional video on how to download fonts on your computer and get your design juices flowing.

For Windows Vista:    http://www.youtube.com/watch?v=99M2E_JTZsU

For Mac:    http://www.youtube.com/watch?v=tmf0reiTBVc

Hope this helps!

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